MKR PROPERTY secure buyer for BabaBoom by way of a businesss sale (TOGC) to include sites in Westfield Stratford & Battersea

16th December, 2024

MKR Property are delighted to have acted on behalf of Bababoom in the sale of their business Boom Ventures London Ltd to Brand Bae for an undiclosed sum. 

BABABOOM 30 BATTERSEA RISE, LONDON SW11 1EE
BABABOOM, LEVEL 1, WESTFIELD STRATFORD FOOD COURT, E20 1EJ

16th December 2024 - Propel

BabaBoom acquired by new multi-brand operator Brand Bae:BabaBoom, the kebab concept that operates two sites in London, has been acquired by Brand Bae, a fast-growing multi-brand operator, for an undisclosed sum. Brand Bae said it plans to build on BabaBoom's success with a new Central London location set to open in the first quarter of 2025. BabaBoom was founded by Eve Bugler, Travis Fish, and Jono Jenkins in 2016. The company currently operates its original neighbourhood site in Battersea Rise alongside a premium quick service restaurant site in Westfield Stratford. Propel revealed in April that BabaBoom had been placed on the back of a strong financial year, with annual sales of more than £2.1m, site level Ebitda exceeding £150,000, and sales growth of 16% year on year. Bugler told Propel at the time that BabaBoom was thriving and that it was the right time for a new owner to take it on and maximise its potential, especially as the market is “showing a real appetite for growth brands in big market segments that are still unsaturated by chains”. On the sale of the business, she said: “I sell the business having learned so much, with huge gratitude to the whole team and with friendships that will last a lifetime.” Deepak Nagari, chief operating officer of Brand Bae, said: “We were drawn to BabaBoom by its vibrant brand energy, delicious food, and exciting expansion potential. We thank Eve and her team for welcoming us so warmly and look forward to growing BabaBoom as part of our portfolio of high-performing brands.” Krish Nagari, a strategic advisor to Brand Bae, will provide additional guidance as BabaBoom moves into its next phase of growth.

https://www.bababoom.london/ 

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